![\"Featured](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/06\/Payment-Form-100.jpg\")
If you sell products or services, it\u2019s essential for your website to have the ability to accept payments. This means you don\u2019t have to worry about your customers making manual payments or sending checks. Instead, they can pay right there on your website.<\/p>\n
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The best part is that you don\u2019t have to install a separate plugin. With Gravity Forms and PayPal Checkout Add-On<\/a>, you can easily and quickly take payments on your site.<\/p>\n In this article, we\u2019ll explain what kind of payments you can accept with PayPal Checkout, how to install the add-on, and share tips for creating payment forms on your website.<\/p>\n In addition to that, thanks to PayPal\u2019s real-time intelligence and adaptive machine learning you\u2019re protected against fraudulent transactions, making it a great choice for anyone running a business, large or small.<\/p>\n Here are a few examples of different types of payments you can accept with Gravity Forms once you enable the PayPal Checkout Add-On:<\/p>\n Now that you know what types of payments you can accept, let\u2019s take a look at the top features the PayPal Checkout Add-On has to offer:<\/p>\n To install the PayPal Checkout Add-On, you\u2019ll need a Gravity Forms Pro<\/a> or Elite<\/a> license. Let\u2019s take a look at how you can install and enable PayPal Checkout on your site.<\/p>\n Go to Gravity Forms > Add-Ons<\/strong>. Scroll down until you find the PayPal Checkout Add-On. Click Install > Activate<\/strong> to make it active on your site so you can start accepting payments.<\/p>\n Next you need to create a form that can take payments. Luckily, you don\u2019t have to start from scratch. We have several different premade payment form templates in our Form Templates Library<\/a> that you can use as a starting point.<\/p>\n Importantly, if the template you are using is displaying a different payment processor payment field, then you will need to delete it and add the PayPal field<\/strong> to your form.<\/p>\n Once your form is created, you need to set up a PayPal Checkout feed, connecting your form and PayPal account. To do so, select Form Settings > PayPal Checkout<\/strong>.<\/p>\n For more information on how to accept payments with the PayPal Checkout, check out the Gravity Forms documentation<\/a>.<\/p>\n Now that you know what kinds of payments you can accept with the PayPal Checkout Add-On and how to enable it on your site, let\u2019s go over some tips about creating payment forms.<\/p>\n According to one study<\/a>, the more form fields you have, the lower your conversion rate will be. In other words, the shorter your forms, the more people will fill them out. Consider reducing the number of fields on your forms instead of making your visitors jump through to hoops just to pay you.<\/p>\n Directly tied to the tip above, don\u2019t ask for information you don\u2019t need. If you sell digital products, do you really need to ask for their home address? Make it easy to fill out the form and submit a payment – then watch your conversion rate go up.<\/p>\n If your form is still lengthy, even after stripping out all unnecessary form fields, make use of Gravity Forms built-in features, like conditional logic or multi-page functionality<\/a>, to help the form appear more manageable to your audience.<\/p>\n After someone submits a payment, don\u2019t leave them wondering what\u2019s next. Instead, redirect them to a Thank you page<\/a> that notifies them payment was successful and what they can expect next. This can include information on accessing their product or any shipping information they might need to know.<\/p>\n Our last tip is to reduce the number of distractions on the page that has your payment form. Consider removing the menu and don\u2019t include links to your social media profiles. The less distractions you have on the payment form page, the better the chances of users completing the form.<\/p>\n Accepting payments on your WordPress website is easy with Gravity Forms and the PayPal Checkout Add-On. These resources will help you learn more about accepting payments on your site:<\/p>\n If you don\u2019t have Gravity Forms yet, don\u2019t worry. Sign up for a free personalized demo<\/a> of Gravity Forms and explore all the features our plugin has to offer. Build a form from scratch using the intuitive drag and drop form builder, browse through the add-ons, and explore premade form templates to get a sense for what\u2019s possible with Gravity Forms.<\/p>\n Any questions on Gravity Forms<\/a> or the PayPal Checkout Add-On<\/a>? Drop them in the comments below, we can\u2019t wait to hear from you!<\/em><\/p>\n <\/p>\n If you want to keep up-to-date with what’s happening on the blog sign up for the Gravity Forms newsletter!<\/strong><\/p>\nPayPal Checkout Add-On: An Introduction<\/h2>\n
![\"PayPal](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/06\/PayPal-Checkout-Add-On-100.jpg\")
The PayPal Checkout Add-On allows you to easily accept payments on your site in over 100 currency types. You can capture credit card details the moment someone submits the form, set up subscriptions, enable authorize and capture, or refund a payment from within your WordPress Admin.<\/p>\nWhat Kind Of Payments Can You Accept With The PayPal Checkout Add-On<\/h3>\n
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PayPal Checkout Add-On Features<\/h2>\n
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How To Install the PayPal Checkout Add-On<\/h2>\n
1. Enable the PayPal Checkout Add-On<\/h3>\n
![\"Install](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/07\/Install-Add-On.png\")
Then, go to Gravity Forms > Settings<\/strong> and click on the PayPal Checkout<\/strong> tab. You\u2019ll see the option to choose between the Live<\/strong> and Sandbox<\/strong> environment. It\u2019s recommended to switch to Sandbox<\/strong> mode so you can test the add-on and make sure you\u2019ve set up everything correctly.<\/p>\n![\"Connect](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/07\/Connect-PayPal.png\")
Then, click the Connect With PayPal<\/strong> button and either log in to your PayPal account or create a new one. When you\u2019re done, click the Go to Gravity Forms<\/strong> button and you\u2019ll be taken back to your dashboard where you can check that your PayPal account has been connected.<\/p>\n2. Import And Customize Payment Form Template<\/h3>\n
![\"eCommerce](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/02\/eCommerce-Form.png\")
Select the payment form template that is most appropriate for your project and download it to your computer. Go back to your WordPress dashboard and navigate to Gravity Forms > Import\/Export<\/strong>. Click the Import<\/strong> tab and select the downloaded form template from your computer. Press Import<\/strong>.<\/p>\n![\"Import](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/02\/Import-Form-1.png\")
Once the form has been imported, you can customize it to your liking. You can add more fields, delete the fields you don\u2019t need, change the text and the settings of existing fields, and much more.<\/p>\n![\"PayPal](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/07\/PayPal-Checkout-Field.png\")
<\/p>\n3. Create a PayPal Checkout Feed for Your Form<\/h3>\n
![\"PayPal](\"https:\/\/www.gravityforms.com\/wp-content\/uploads\/2021\/07\/PayPal-Checkout-Feed.png\")
Here you can select the transaction type – Products and Services<\/strong> for one-time payments, or Subscriptions<\/strong> – as well as enable authorize and capture, check that the Billing Information fields are mapped to the correct form fields, and much more.<\/p>\nTop Tips For Creating Payment Forms<\/h2>\n
1. Reduce The Number Of Form Fields<\/h3>\n
2. Ask For Necessary Information<\/h3>\n
3. Redirect Them To A Thank You Page<\/h3>\n
4. Reduce Distractions On The Payment Form Page<\/h3>\n
Ready To Accept Payments On Your Site?<\/h2>\n
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